#998 Godaddy’s registration process
Where ever Edward Tufte is, he’s got a bad feeling in his stomach, and it’s all because of godaddy.com’s cluttered registration process. If you boil it down, when one goes to their site, he/she wants to (1) search for a domain to buy, and then (2) buy it. But along one’s quest for a domain name, the customer is bombarded with ads and offers and anything & everything they want to throw at you. So let’s begin our journey…
Start page. When you start you’d like to see a simple page with a search box, instead you see this cluttered page with 7037 words… that’s right 7037 words. I’d like to see a box (that applies to other contexts, too) and a button that says ’search’. If you look closely you can see the little white box in the middle where the domain is entered. Perhaps the designers should consult with some of the designers at google or other places where they appreciate the less is more mentality. Because as much as I LOVE Nascar, I’m not sure I want to be greeted by it when I’m shopping for domain names. And as far as the rest of the page, I have no clue what is going on…- Ooooooooooooooops. And if you enter a domain name with godaddy in it, they won’t let you proceed. And they end this warning with a preposition!

Other offers. Next, you get to choose from other offers including, but not limited to various top level domains, .BIZ domain names, premium domain names, additional domain names, smart search, international domains, and most imortantly Tips from experts! But, if you’re like most people you are just looking for the domain for which you searched. So, to do that you get to scroll down (two screens on this 13 inch macbook) to a little orange button to allow you to do so.
You’ve found a great domain! Oooooooooooooohhh, and if you’re a lucky contestant like me, you may have found a great domain name, so again, you get presented with more domains you can purchase along with super duper deals to go along with them. But, in this case, I wasn’t interested so much in other domains; instead I was actually interested in the domain for which I searched, but where the fuck is the oranage button! I see two of them, where’s the proceed button? Alas, it’s a normal blue link in the center of the page. Very intuitive, indeed.
More deals. This is definitely one of my top three godaddy pages, and it’s the more deals page, where you get to select the extra perks and deals to go along with your normal purchase. And they are so gratious to, by deafult, select your registration length to be five years… they’re always looking out for you. Then you get incredible offers, like private registration, business registration, expiration protection, and the best — Deadbolt Transfer Protection. I like to call that the chastity belt of the interwebs, because it ensures that no one invades your goodness without your permission.
Almost done. If you’ve gotten this far you’ve probably accidentally ignored the five year registration period, like I did, and you’ll have to go back to 5, then after selecting 1 year, you’ll probably hunt around for the next link again for the next five or ten minutes. After that you see this. And yet, again, again, again, more options… I’ve lost count, but you definitely have gotten more worthless options by now than a kid living in Palo Alto in 2000 who knew what web page was. So, scroll down, down, down and you’re done.- Done.
And now I’m done.